Corporate Identity

Corporate Identity

Corporate Identity

Librairie les Hirondelles

Inspired by its very name, Les Hirondelles Bookshop captures the spirit of reading and journeying through stories. The logo presents a swallow in profile, sweeping rightwards in flight—an emblem of freedom, new horizons, and the adventure found in books.

Nestled between the bird’s two wings are the stylised pages of an open book, elegantly woven into the design as both feathers and the heart of the shop’s purpose. This gentle interplay between bird and book conjures up the feeling of weightlessness and possibility—each book, like the swallow, offering a passport to another place.

With its light, uplifting design, the logo embodies the freshness, movement, and subtle poetry that define the bookshop’s character. It beautifully unites the world of literature with the timeless image of the swallow, signalling a warm invitation to discover stories that set the imagination in motion.

The visual identity of the bookshop extends beyond its logo, shaping a whole graphic universe that brings the space and its communications to life. This design has been carried through a variety of formats, including:

  • bookmarks,

  • posters and flyers,

  • advertising materials,

  • mural signage.

With its bold, distinctive form, the logo has proven highly versatile. It has been adapted for special occasions — such as Christmas or in a “Phoenix” version — without ever losing its unique recognisability. Each variation remains firmly rooted in the shop’s identity, ensuring the visual language is both dynamic and consistent across all supports.

Other projects from the portfolio

Website • Aleph Insight

Website • Aleph Insight

Design of the website for a Swiss SME specialising in industrial air purification.

Branding • Jeffrey Moses

Branding • Jeffrey Moses

Design of a graphic identity for a company in the field of data analysis

Website • numericor

Website • numericor

Creation of a website and revamping of the branding of an Austrian SME specialised in cardiac simulation solutions.

Website • Amber Partners

Website • Amber Partners

Creation of a website for a consulting firm.

A3 Poster • le Cercle

A3 Poster • le Cercle

Poster designed for an event organised by the association le Cercle.

A3 Poster • le Cercle

A3 Poster • le Cercle

Poster designed for an event organised by the association le Cercle.

Branding • Les Hirondelles

Branding • Les Hirondelles

Branding for a bookshop

Website • Safe DEED

Website • Safe DEED

Project of the European Research and Innovation Programme - Horizon 2020.

Augmented school book • Areeka

Augmented school book • Areeka

Creation of an augmented book for children, illustrations included.

Branding • micro•macro

Branding • micro•macro

Branding for an Agritech start-up specialised in biodiversity.

Augmented school book • Areeka

Augmented school book • Areeka

Creation of an augmented book for children, illustrations included - cover, layout, content

Cover • Éditions Modulation

Cover • Éditions Modulation

Design of sheet music covers for a music publisher.

Branding • Éditions Modulation

Branding • Éditions Modulation

Branding for a music publisher.

Logo • IFCM

Logo • IFCM

Logo proposal for a competition

Hybrid Poster • SIMAW

Hybrid Poster • SIMAW

Design of an hybrid A3 poster (front) / A5 flyer (back) for the international early music seminar in Wallonia.