OPERATIONAL SUPPORT
OPERATIONAL SUPPORT
A Solid Foundation for Sustainable Growth
Are you expanding your business, entering a new phase of growth, or looking to expand internationally?
I work alongside you at each important step – whether structuring your organisation, supporting your commercial activities or strengthening your communications. With a practical, hands-on approach and experience across different sectors, I help you improve efficiency, build visibility, and gain credibility, always adapting to your company’s true needs.
25 years of international experience
Sectors: Industrial equipment, energy, transport, software publishing, environmental technologies (agritech, cleantech, biotech).
Areas of expertise: Operational and organisational support, management of technical and cross-functional projects, coordination and management of communication, marketing or event projects
Geographical focus: EMEA, with specific knowledge of the DACH region (Germany, Austria, Switzerland), the Benelux region (Belgium, Netherlands, Luxembourg), and France.
References available upon request.
A Solid Foundation for Sustainable Growth
Are you expanding your business, entering a new phase of growth, or looking to expand internationally?
I work alongside you at each important step – whether structuring your organisation, supporting your commercial activities or strengthening your communications. With a practical, hands-on approach and experience across different sectors, I help you improve efficiency, build visibility, and gain credibility, always adapting to your company’s true needs.
25 years of international experience
Sectors: Industrial equipment, energy, transport, software publishing, environmental technologies (agritech, cleantech, biotech).
Areas of expertise: Operational and organisational support, management of technical and cross-functional projects, coordination and management of communication, marketing or event projects
Geographical focus: EMEA, with specific knowledge of the DACH region (Germany, Austria, Switzerland), the Benelux region (Belgium, Netherlands, Luxembourg), and France.
References available upon request.
Shaping Your Success Together
After working alongside a wide range of organisations, I have developed a practical, broad perspective on the recurring challenges organisations often encounter: structuring operations, business development, communication, and organisation. Drawing on this experience, I now offer structured support designed to address the needs of businesses at every key stage of growth and change.
From identifying your requirements through to implementation, I work closely with you and your teams to deliver practical solutions that suit your organisation and genuinely fit your working context.
Business Development &
Relationship Management
Identifying Clients & Market Strategy
- Analysing needs, segmenting, and prioritising key targets
- Developing a go-to-market approach for prospective clients and partners
Commercial Structuring & Prospecting Tools
- Defining key stages of the sales process (prospecting, follow-up, re-engagement)
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Implementing suitable prospecting and contact management tools (CRM, dashboards)
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Creating sales materials – presentations, product sheets, commercial proposals, demo tools (videos, tutorials, augmented reality)
Setting Up and Managing Multilingual Customer Service
- Managing orders, invoicing, and gathering customer feedback
- Developing multilingual support resources (FAQs, knowledge base, emails, chat)
- Defining processes, recruiting, and training dedicated team members
Monitoring & Analysing Commercial Performance
- Measuring effectiveness: conversion rates, customer feedback, satisfaction
- Adjusting strategy in response to results
Marketing, Communication
& Brand Identity
Operational Marketing & Events
- Market research, product positioning, and competitor analysis
- Development of marketing collateral (brochures, presentations)
- Planning and delivery of digital campaigns (social media, newsletters, email marketing), with ongoing performance tracking
- Organisation and management of participation at trade shows, exhibitions, and professional events: logistics coordination and production of communication materials
Visual Identity & Corporate Communications
- Creation of cohesive and distinctive visual branding (logo, brand guidelines)
- Design of digital assets (websites, presentations, social media visuals)
- Production of printed materials (business cards, brochures, catalogues)
- Establishment and management of your social media presence
Technical Communication & Training Materials
- Drafting, structuring, and multilingual translation of technical documents (manuals, guides, product sheets, legal notices)
- Setting up and maintaining an online knowledge base
- Preparation and facilitation of webinars, workshops, demonstrations, or client and partner training sessions
- Creation of educational materials (videos, presentations, augmented reality content)
Operational Organisation & Project Management
Coordination and Management
- Coordination of multilingual projects and management of relationships between clients, suppliers, and business partners.
- Leading and coordinating multicultural teams
Management of internal processes
- Implementation and optimisation of internal processes to increase efficiency and traceability.
- Integration of health and safety requirements into existing workflows and new projects.
Digital Solutions and Support
- Selecting, deploying, and training teams on digital tools tailored to operational needs (project management, CRM, document management, automation)
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Support the recruitement of new team members, including the development and implementation of structured onboarding processes.
A 360° perspective with a pragmatic approach
Partnering with me means gaining access to a broad and strategic vision of your organisation, shaped by extensive and diverse international experience. My command of several languages and my cross-functional background enable me to anticipate challenges at every level – operational, financial, and human.
I pay particular attention to the impact of each decision across your entire structure, allowing me to deliver practical, coherent, and tailored solutions for your business. My multilingual and intercultural approach eases communication, enhances market understanding, and fosters collaboration with varied teams, ensuring efficient support for the development and transformation of your projects.
Contact details
Solweig Higel
+43 660 6000 995
rdv – at – solweigh.com
Let’s connect
Legal notice
VAT#: ATU72730208
A-1160 Vienna
Neumayrgasse 17
Contact details
Solweig Higel
+43 660 6000 995
rdv – at – solweigh.com
Legal notice
VAT#: ATU72730208
A-1160 Vienna
Neumayrgasse 17
Let’s connect
Contact details
Solweig Higel
+43 660 6000 995
rdv – at – solweigh.com
Legal notice
VAT#: ATU72730208
A-1160 Vienna
Neumayrgasse 17